Case study of amul products for bcg group

Amul has spurred the White Revolution of India.

BCG Matrix for Nestle

Reception dock is the very first department of any dairy where milk is unloaded and simultaneously tested. Affordable and attractive to consumers by guaranteeing them value for money.

To ensure quality and timely deliveries, GCMMF and the district unions had several mechanisms in place. The BCG matrix provides a framework for allocating resources among different business units and allows one to compare many business units at a glance. Renaissance of the Portfolio - after the portfolio concept's falling out of favor, this article makes the case for its return.

Invest in one or more SBUs to build a share. Hans-Paul Burkner is the Chairman of the company. Its simplicity is its strength - the relative positions of the firm's entire business portfolio can be displayed in a single diagram.

High-quality products sold at reasonable prices, genesis of a vast co-operative network and a proven model for dairy development. Organization structure External Organization Structure: In the early s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based on their market share and relative growth rate.

Milk products like chocolates and milk powder are segmented on the basis of age. At the initial stage, Amul has not any problem regarding milk, but in the winter season there was excess supply of milk.

If the question mark does not succeed in becoming the market leader, then after perhaps years of cash consumption it will degenerate into a dog when the market growth declines. Its daily milk procurement is approx 12 million lit peak period per day from 15, village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members.

Selection procedure is concerned with securing relevant information about the applicant. Where were you when you got the offer? Market growth serves as a proxy for industry attractiveness, and relative market share serves as a proxy for competitive advantage. Place refers as distribution Channels. Training is the process where the work related knowledge, skills and attitude are given to new employees.

Back in a clever chap from Boston Consulting Group, Bruce Henderson, created this chart to help organisations with the task of analysing their product line or portfolio.

It is the master blue print of coordinating all operations.

Interview Preparation and Practice Cases

If Amul decides to rethink its Dogs strategy then it should do away with Chocolates because it has very limited product range which does not blend well with the supply chain of the other Star and Cash-cow products.

Also there tail shops and whole sellers are included. Cash cows provide the cash required to turn question marks into market leaders, to cover the administrative costs of the company, to fund research and development, to service the corporate debt, and to pay dividends to shareholders.

These arrangements are pre-planned with the results that the building has been constructed to fit a layout of a given process. Under the accountant there is one clerk.

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History In order to do that they needed to form some sort of an organization. Amul infant milk formular. However, the approach has received some negative criticism for the following reasons: Milk is now ready to be packaged. Any commodity has not a single Market.

The interviewer will look for the same things a BCG client would expect when working with us—game-changing innovation that can create significant and lasting value. Often, there are no specific right or wrong answers in our interviews, and you are not expected to know everything about business.

Milk must then be homogenized. GCMMF shall also create markets for its products in neighboring countries.Amul/National Dairy Development Board (Amul/NDDB) Total cost: NA Financier Government Year of establishment: Value chain approach: Relational chain, producer-driven Although Amul and NDDB are presented as one case study, they are in fact two separate chains that compete with each other under their respective brand.

BCG Matrix of Amul Products: What is a BCG matrix: In the early s Bruce Henderson of Boston Consulting Group developed a technique by which businesses were classified as low or high performers based.

Start business with Amul, earn Rs 5 lakh to Rs 10 lakh per month

BCG or Boston Consulting Group is one of the world’s leading and largest management consulting companies. BCG provide consultancy services across various sectors and industries as a part of its marketing mix product and service strategy.

Marketing Theories – Boston Consulting Group Matrix. Visit our Marketing Theories Page to see more of our marketing buzzword busting blogs. If you are working with a product portfolio you have a range of tools at your disposal to determine how each one or a group of the products are doing.

Working with your interviewer, you’ll analyze a case study and develop solutions to the client challenge it poses. The case will typically be based on a real BCG project, giving.

AMUL BUTTER - A MARKETING SUCCESS STORY The runaway success of the brand, Amul, is one of the best case studies about the product, pricing, positioning and delivery.

‘ Amul ’ is derived from the Sanskrit word Amulya which means ‘priceless’.

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Case study of amul products for bcg group
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